About Us

The Sarasota HomeMag, inc. is a home improvement advertising magazine publishing in Sarasota, Manatee, and Charlotte counties, Florida.

In 2002, Trevor Roberts, a South African who recently moved to the United States, laid the foundation of our magazine. Trevor’s vision was simple: to create a platform that brings homeowners and the home improvement industry together. 

Trevor’s passion and commitment to the industry fueled the growth of our magazine, allowing it to evolve from a small startup into a trusted resource for all things related to home improvement. Over the past 21 years, we have been fortunate to witness countless success stories, innovative solutions, and remarkable transformations in homes across Charlotte, Sarasota, and Manatee counties.